Study persuasion with an instrument.
Eight channels. Every score with its reasons. Every term defined in public. For researchers, labs and universities studying how people talk, argue and decide.
What Pulp does here
Bring a question, leave with a measurement.
Measure the open conversation
Score every public comment on an issue, and have each reading checked twice, blind.
See it doneSame text, same score
Eight channels, from credibility to timing, each score with its reasons, built to give the same answer every time.
The instrumentArgue from one dictionary
Every term we measure lives on persuasion.wiki, defined, with how each one connects to the others.
Open persuasion.wikiPut students on real questions
More than 100 apprentices from more than 15 campuses have written 10 working papers so far, through the Pulp AI Apprenticeship.
The Pulp FoundationA worked example
The poll and the open conversation disagree.
Measured with Thinkwell. Every number can be checked.
- The gapAn industry poll put 27% on one side of a bill. In the open conversation, 57% of the people who took a side stood there.
- The checkA second reading, done blind, agreed with the first on 153 of 161 checks.
- The reasonNineteen of the poll's 22 questions leaned toward the industry. Where the wording turned neutral, the gap closed.
- The clockAbout 45 minutes, from setup to results.
Where the work has been
Five stages in 2026.
Emory University
A speaking event for the MSBA program.
American Sociological Association
A roundtable on fentanyl policy and the election cycle.
University of Florida
Three seminars.
INFORMS
The 2026 Annual Meeting.
American Society of Criminology
Chicago, November 2026: from policy to posts to comments.
Studying how people decide?
Tell us the question. We'll tell you plainly what the instrument can measure.