Pulp Products
We build to learn.
Where Pulp's research meets real work: tools for people whose work runs on conversation.

A Pulp product · Thinkwell
A workstation that sharpens how a person thinks.
Built for the people whose work runs on persuasion: public affairs teams, agencies, political committees and analysts in the markets. It does not hand them an answer. It sharpens theirs. Launching for business in 2027.
- CraftWrites the work: articles, emails, releases, audiences.
- ListenReads news, social media and government releases for claims and stance.
- SimulateShows what a persona would say, and what they are really thinking.
- ResearchTracks legislation, courts, agencies and markets from the public record.
- ScoreMeasures the work against the objective you set, with reasons.
- DeliverSchedules and sends posts, articles, releases and email.
A Pulp product · typodojo
Draw a letter. Make it a font.
A place to learn to draw letters by hand, turn them into a real font, and share it or sell it, with a daily practice and ranks that mark how far you have come. Its first rule: the hand stays the author.
Made in typodojo
HELLO I AM TYPING LIKE MILLY
milly's font, by Milana Kumar: her handwriting, drawn letter by letter in typodojo's studio. Try typing in it on her page.
Type in her fontA Pulp product
Loosethreads
A design system that makes design systems: every display, thread and input, on any device.
Meet LoosethreadsComing soon
AdCanopy
Real-time bidding for promoting content at the right time.
Coming soon
Suade
Structured discussion for anyone with a point to make, where the better argument wins, however quietly it's made.
Join the listHow we build
Tested in practice before it ships.
- Write it upIdeas start as Pulp101 posts, where mentors push back.
- Try itApprentices try them on partner projects, with the people who would use them.
- Keep what holdsWhat holds up becomes Thinkwell, typodojo or Suade.