Company
We study how people decide.
Pulp is a research company in Brooklyn, New York. Language, persuasion and attention first; the tools come from what we learn.
Communication holds us together.
People who understand each other, patiently, make the future feel more open.
So we study attention and argument first, then build tools that take load off people's minds instead of adding to it. Years of research; incorporated as Pulp Corporation in 2026.
Our story
Seven years, one question.
For the people who believed in Pulp early, or helped it along the way: where the work went, who carried it, and what comes next.
The people
A team built by teaching.
A dot is the color that person chose for Pulp's palette.
Shah Ullah
Founder and CEO
Hannah Peyton
Co-Founder and COO
Wen Zhang
Co-Founder, Product Analytics
Uday Turakhia
Co-Founder and CTO
Pat Arcadipane
Co-Founder and CFO
Jeff Harris
Co-Founder, Partnerships
Damani Thomas
Co-Founder, Research Engineering
Ismael Larrosa
Chief of Product Experiences
Abdullah Al Mubin
Senior Research Engineer
Razy Hassan
Senior Research Designer
Nasir Nasir
Finance Associate
Advisors
Jen Cerny
Metacognition research
Joseph Hoefer
AI policy
Scott Radcliffe
Business analytics
Nan Li
Social sciences
Toby Chaudhuri
Communications
In her words · our newest apprenticeMilana Kumar: same vector, new basisWith her essay, What is adultism, and why does it matter?
The Pulp Foundation
A workforce for after AI.
Our nonprofit, 501(c)(3) pending. Apprentices learn by doing real work, it goes up on Pulp101, and the strongest becomes student research.
