Pulp Corporation · Brooklyn, New York
We help humans understand humans.
Pulp is a research company. We measure how people talk, argue and make up their minds, build tools for people whose work runs on conversation, and publish what we find.
What you can use it for
From one person to a whole public.
- ReflectionLook back at what you said, and what you meant by it.
- One to oneKeep track of who promised what, and who followed through.
- One to manyFind out how a message actually landed, from real people.
- Many to oneSee what a whole public is telling the one person who decides.
- Many to manyRun discussions where the better argument wins, however quietly it’s made.
- Many to many to many to manyFollow an idea as it travels from one community to the next.
What we make
Research first. The tools come from what we learn.
Pulp Products
Thinkwell, Loosethreads, typodojo and AdCanopy
Tools for people whose work runs on conversation, built from what the research learns.
See the productsThe Pulp API
Our engine, on your server
Radiance, TrueAura, Windfall and Groundwater: one parameterized language for people and machines.
Meet the APIThe Pulp Foundation
A workforce for after AI
A nonprofit, 501(c)(3) pending, home of the Pulp AI Apprenticeship and Pulp101.
Meet the Foundation
Technology doesn't make you a better thinker. It never has. Habits do.
Every new tool changes what people practice, and AI is no different.
AI doesn't care about people. People do, and they're who we build for: people who want to argue better, listen longer, and change their minds for the right reasons.
Walking away solves nothing. We'd rather do the work than sit it out: make it clearer what people actually said, what they meant by it, and what the machine did with it.
How we look at people
Three distances.
Hover or tap a drawing to see what it measures.
From afar
Large groups, over time
How views move across a city, a country, a decade. Which turn in that line would you have seen coming?
Up close
One person, one moment
Who they are, what they care about, how they are feeling, and where they are. Who are you at work that you aren't at home?
From every angle
Why people decide
One argument splits four ways: who says it, how it feels, its logic and its timing. Numbers for machines, plain words for people.
The instrument
Aristotle named the forces. We measure them.
Six rungs, from the words on the page to whether they landed with one particular person.
- SignalThe message, in order: text by position, audio by time, video by frame.
- Rhetorical MassHow much was said: claims, entities, structure, fallacies. The same text always gives the same mass.
- Persuasive VelocityHow well it was said, across eight channels, down to leaves that each carry a score and its reasons.
- Momentum and forceWhat moved. Force is what it takes to change the course of a conversation.
- The personaWho is listening: who they are, what moves them, their state of mind, their setting.
- Persuasive ResonanceDid it land? Four probabilities, one person, one message, one moment.
On stage
See us in Chicago this November.
We're presenting at the American Society of Criminology's annual meeting, after a roundtable at the American Sociological Association and seminars at the University of Florida.
- American Society of CriminologyAnnual meeting, Chicago, November 2026: new social media research, a companion to our fentanyl policy roundtable.
- American Sociological Association2026 roundtable: fentanyl policy and the election cycle.
- University of FloridaSeminars.
- Emory University, MSBA programA speaking event.
- INFORMS2026 Annual Meeting.
Student research
What our apprentices are asking.
Working papers by Pulp apprentices, each one an argument the data will test. Start with three.
Our promises
What you can hold us to.
Point at a promise to see it play out.
Quality
We check our work twice before you ever see it.
Reliability
What works today works tomorrow. Updates don't break what you already use.
Value
More from the conversations you already have, on less compute.
Data literacy
We show our sources and say how sure we are.
Verified people
We confirm a real person took part, without exposing who they are.
Credible references
When we cite media or public figures, you can trace it to the source.
The people
A team built by teaching.
Builders, operators, researchers and more than 100 apprentices. A dot is the color each person chose for Pulp's palette.
In her words · our newest apprenticeMilana Kumar: same vector, new basisFrom political science to applied math, a robotics team, a font of her own, and Pulp.
Where it started
Why can't I see the score?
A debate ends with a ballot: a verdict, and no arithmetic. Courts, legislatures, boardrooms and ad markets all run on persuasion, and all of them run unscored. In 2019 that question became Pulp.
Tell us what you're trying to understand.
A question, a dataset, an argument that keeps going in circles. We'll tell you plainly if we can help.