Find out who a message moved.
Who came around, who dug in, and what they'll repeat at dinner. For agencies, brand and comms teams, editors and publishers.
What Pulp does here
Before, during and after.
Before: rehearse the campaign
Run a draft past a modeled skeptic, an ally and a fence-sitter, and read what each one would say back.
How it worksDuring: read the thread
Score a comment thread reply by reply. It's a focus group you never had to recruit.
How it worksAfter: count what worked
What won people over? What backfired? What will they repeat? Each answer comes with its reasons.
A worked example
A wind tunnel for messages.
From the Pulp API docs.
- The draftCopy that already reads well on paper. Paper is generous.
- The readersThree modeled readers: a skeptic, an ally, a fence-sitter.
- What comes backEach reader's reply, plus how far every part of the message moved them, channel by channel.
- What you doKeep what moved the fence-sitter. Fix what the skeptic would throw back.
Under the hood
Two ways in.
Thinkwell
Agencies are among the people it's built for. Write, test, score and send, all from one desk; it launches for business in 2027.
Meet ThinkwellBring us one campaign.
We'll run it with you. Judge Pulp by what it finds.