A workstation that sharpens how a person thinks. Launching for business in 2027.
Thinkwell names the outcome: thinking well. Pulp is the engine underneath.
Thinkwell sharpens how a person thinks. It is high fidelity, multimodal personalization, not predictive accuracy and not a crystal ball.
Thinkwell's product principle, October 2026
It is built for the people whose work runs on persuasion: government relations and public affairs teams, local, state and federal agencies, political committees, and analysts in the financial markets. It does not hand them an answer. It sharpens theirs.
How it works with you
You bring a goalA message, a policy position, a pitch, a campaign.
You do the thinkingThe draft, the call and the argument stay yours.
Thinkwell sharpens itEvidence, simulated readers, the strongest counterpoint, what moved, and a score against your goal.
It learns how you reasonAcross projects and over time.
You own what it learnsYou can always see it and edit it.
Six operations, one workflow
Craft
Writes the work: articles, emails, releases, audience definitions.
Listen
Reads news, social media and government releases for claims and stance, not just volume.
Simulate
Shows what a persona would say, and what they are really thinking.
Research
Tracks legislation, courts, agencies and markets from the public record.
Score
Measures the work against the objective you set, with reasons.
Deliver
Schedules and sends posts, articles, releases and email.
Every move has reasons. Thinkwell shows them.Photo: Jent Jiang
Thinkwell plugins
Structured discussions, chatbots, polls and a fact bank on an organization's own web properties, where "the better argument wins, however quietly it's made." What people do there feeds back into the workstation.
The Pulp API
The same engine, for products whose core job is moving people: one engine across text, audio, video and documents. Thinkwell is the first product built on it. It won't be the last.
What it will never do
Present its output as the answer. Make model accuracy the headline. Hide what it learns about you.
The launch, in order
Thinkwell launches for business first in 2027, with Pro and Enterprise, for teams. Thinkwell Lite and Premium follow, for everyone else. Lite's line is the shortest summary of the whole idea:
